Our Philosophy Proper nutrition based on sound scientific principles is one of the tenets of optimum athletic performance. We have long encouraged student athletes to take responsibility for their decisions about proper nutrition, and we hope that their choices are made because they are well-informed and guided by principles of fair and equal competition. But merely encouraging today's multi-tasking, time-constrained student athlete to eat to win often isn't enough. Consuming three square meals a day that contain all the important food groups in sufficient quantities to ensure optimum nutritional support of athletic performance is often difficult—if not impossible. To help student athletes with this dilemma, MUSCLE MILk COLLEGIATE provides a responsible, safe, and effective option. Since we founded CytoSport in 1998, we've been dedicated to working with sports scientists, coaches and trainers to redefine protein enhanced products for active lifestyles and serious athletes-supporting performance when it matters. Over the years, we've expanded to create a comprehensive line that encompasses the athletic experience from preparation, to hydration, to recovery. Our products are among the very few that are manufactured in a NSF International GMP for Sport Registered facility. Our facilities are also inspected and regulated by the FDA. We carefully manufacture our powder products and ready-to-drink pre-blends onsite at our corporate campus in Benicia, California. Making efficacious products for athletes and active lifestyle individuals requires responsibility on all fronts. As our business has grown, so has our footprint. We have made environmental sustainability a focus and driver in everyday decision making. For more, please visit our website. Through it all, CytoSport has been committed to one thing, building athletes from the inside out. Greg and Mike Pickett, Father/Son. 40g Lean Protein. College Ratio Compliant. 320 Vitamins & Minerals.